From his wildly successful role on ABC’s smash hit, Shark Tank, to his distinguished status as a Presidential Ambassador for Global Entrepreneurship, Daymond John has become globally recognized for his relentless commitment to promoting and supporting entrepreneurs.

Daymond initially made his mark as the entrepreneur and branding expert behind the groundbreaking lifestyle brand, FUBU, which has eclipsed more than $6 billion in global retail sales. From the streets of Hollis, Queens, Daymond started a global movement from the basement of his mother’s house by capitalizing on the then fledgling hip-hop culture. FUBU was a undoubtedly a key development for the streetwear market, which today is a $20 billion industry.

Since then, Daymond has continued to challenge himself and the business world in which he operates. In 2009, Daymond was tapped by lauded television producer, Mark Burnett, to join the cast of a new business-reality concept, Shark Tank. Now, after 9 seasons, 4 Emmy Awards, multiple Critic’s Choice Awards and millions of dollars in investments, the show has become one of the most successful business reality series of all time. Over the course of the series, Daymond has been a mainstay of the cast of Sharks and is now affectionately referred to as, “The People’s Shark.”

Resolved to share his hard learned lessons – from major successes and failures – Daymond has written four books, and become a 'New York Times Best-Selling Author’. While his previous books, Display of Power and The Brand Within were national best-sellers, The Power of Broke (2016) and Rise And Grind: Outperform, Outwork, and Outhustle Your Way to a More Successful and Rewarding Life (2018) are the only New York Times best-selling books from any of the Sharks.

Beyond the brands, the television series and the books, Daymond’s commitment to entrepreneurship has been celebrated on a global level. In 2015, he was named a Presidential Ambassador for Global Entrepreneurship and was part of an exclusive group who joined President Obama at the Global Entrepreneur Summit in Kenya. In March of 2016, Daymond accompanied The President on his historic trip to Cuba, which represented the first time a sitting US president visited the island since Calvin Coolidge in 1928.

One of Daymond’s proudest accomplishments is his continued fight against dyslexia. He has worked with the Yale Center for Dyslexia and he currently sits on the advisory board of Understood.org.
As a dynamic speaker with more than twenty-five years of proven business experience, Daymond has become one of the most highly sought after speakers in the country. He regularly speaks at Fortune 100 companies, conferences, universities, and independent businesses alike.

A recipient of more than thirty-five awards, including the Brandweek Marketer of the Year and Ernst & Young’s Master Entrepreneur of the Year, Daymond serves as CEO of the brand consultancy, The Shark Group, which specializes in brand strategy and development, artist relations and talent development. Under Daymond’s leadership, The Shark Group has re-written the script on how companies, brands and products can seamlessly work together to yield a sum greater than its parts. The Shark Group works with a wide range of businesses and brands, including Capital One, HSN, Forbes, Miller Lite, Gillette, Shopify and Infusionsoft and superstars such as Muhammad Ali, the Kardashians, Pitbull, Stan Lee, Carlos Santana, Jillian Michaels and others.

Kevin Bash, a Norco resident for more than 50 years, brings a diverse range of skills and perspectives to his leadership role on the Norco City Council. Mayor Bash, who was first elected to the City Council in 2009, previously served on the City's Parks & Recreation Commission (1998-2008) and Historic Preservation Commission (2008-2009).

"My dad brought us to Norco because he wanted his sons to have a childhood in a rural setting," reports Mayor Bash, a member of an entrepreneurial family. The Mayor operates two local businesses, Bash's Stables and his family's Town & Country Day School, which has educated several generations of Norco children. "We are a family of small businesspeople, and I firmly believe that the greatest preparation one can have for public office is the challenge of meeting a payroll week after week, good times and bad," says the Mayor Pro Tem.

Mr. Bash holds a B.A. from the University of California, Riverside, and a Master of Fine Arts from the University of California, San Diego. He has worked as a professional actor for much of his life, appearing in stage productions throughout the world, hundreds of commercials and television series. He is a member of the Screen Actors Guild/AFTRA and Actors Equity.

As a writer, Bash has penned five books about Norco history, as well as novels and screenplays, some inspired by life in Norco. He is regarded as the community's ex officio City Historian, possessing an encyclopedic knowledge of local history and an extensive collection of historic artifacts. He has an enduring commitment to the future restoration of the Lake Norconian Club Hotel and other local landmarks.

Currently, Bash represents Norco on the Western Riverside County Regional Conservation Authority (RCA) and Western Riverside Council of Governments (WRCOG). He has served on the Economic Development Advisory Council (EDAC) and sits on the Senior Advisory Committee, Norco Schools Committee, Measure GG Oversight Committee, and United Norconians for Life Over Alcohol and Drugs (UNLOAD), as well as the George Ingalls Veterans Memorial Executive Committee. Bash is also a member of the Board of Directors of Corona Regional Medical Center.

A steadfast supporter of local veterans, Bash has spearheaded the community's acclaimed Pearl Harbor Commemoration Day, was the force behind the George A. Ingalls Veterans Memorial, founded the Annual Rolling Devils Wheelchair Basketball Tournament and the Norco Film Festival to honor local history through film. He is a past board member of AYSO and Norco Girls Softball, and was a soccer, basketball and softball coach for many years.

"I began my journey because of an unfair zoning issue, which prompted involvement in City commissions and committees for more than a decade, ultimately leading to a seat on the City Council," says Mayor Pro Tem Bash. "My priorities for Norco include attracting and fostering commerce, developing a consistent funding stream for City services without compromising our lifestyle, open space and animal keeping, and supporting programs for seniors and youth," he says.

Bash, a three-time recipient of Man of the Year honors, is married to prominent photographer Brigitte Jouxtel. The couple has one grown daughter, Angelique, who has inherited her father's passion for film working as an executive at NBC/Universal.

Kevin Bash

Mayor, City of Norco
kbash@ci.norco.ca.us
(951) 768-8981
Term Expires: Nov. 2022