Edward is a Los Angeles native, but Inland Empire adopted. Moving from LA to Fontana in 2010, Edward immediately dove head first into the local and regional business community, making a name for himself as someone who 'moves fast' and 'gets things done'.

Reach out to Edward directly:

cell: 909.575.8352 google voice (text or call)
email: eornelas@iechamber.org

Xiomara Peña drives Small Business Majority’s external engagement efforts toward a more inclusive and equitable economy that directly benefits entrepreneurs in underserved communities. Alongside the organization’s small business engagement team, she works collaboratively on strengthening relationships with policymakers, small business owners, and organizations across the country to amplify our equity lens in all areas of our work. Xiomara has extensive experience supporting small businesses, particularly those run by people of color, women, and immigrants. Prior to joining Small Business Majority, Xiomara piloted business retention programs for the City of Los Angeles and programs geared toward empowering at-risk youth. She also has extensive experience as a business owner, community organizer, and campaign manager.

In 2019, Xiomara served on Governor Newsom’s Paid Family Leave Task Force. She currently serves on the Advisory Council for Support Latino Business and is the Co-Chair for the El Nido Family Centers Alumni Association. She maintains a passion for workforce development issues, serving on the Business Advisory Council for UNITE-LA and in 2019 she served on the Statewide Advisory Committee for the development of the California State Plan for Career Technical Education (CTE).



Vice Presidenta, Colaboraciones Estratégicas

Xiomara Peña conduce los esfuerzos de participación externa de Small Business Majority hacía una economía más inclusiva y equitativa que beneficie directamente a los empresarios en comunidades marginadas. Junto con el equipo de participación de las pequeñas empresas de la organización, ella trabaja en colaboración para fortalecer relaciones con legisladores, propietarios de pequeñas empresas y organizaciones en todo el país para amplificar nuestra perspectiva de equidad en todos los ámbitos de nuestro trabajo. Xiomara tiene amplia experiencia en el apoyo a pequeñas empresas, en particular aquellas dirigidas por personas de color, mujeres, e inmigrantes. Antes de unirse a Small Business Majority, Xiomara realizó programas de retención de negocios para la Ciudad de Los Ángeles y programas orientados a empoderar a los jóvenes de alto riesgo. Ella también tiene una amplia experiencia como dueña de un negocio, gerente de campañas y organizadora comunitaria.

En 2019, Xiomara sirvió en la Fuerza de Tarea de Permiso Familiar Pagado del Gobernador Newsom, actualmente forma parte del Consejo de “Support Latino Business” y es la Presidenta de la Asociación de Alumnos de los Centros Familiares de El Nido. Ella mantiene una pasión por los problemas de desarrollo de la fuerza laboral en el Consejo Empresarial de UNITE-LA y en 2019 se desempeñó en el Comité Asesor Estatal para el desarrollo del Plan de Educación Técnica Profesional (CTE) del Estado de California.

Latavia Pineda manages Small Business Majority’s outreach and education efforts in Southern California.
She develops relationships with small business owners, business organizations and policymakers throughout Los Angeles and the Inland Empire. Latavia is passionate about uplifting the voices of small business owners and advocating for policies and initiatives that promote economic development in the region. Previously, Latavia served as an intern with Small Business Majority’s Engagement Team, where she interviewed small business owners regarding their experiences with COVID-19 funding legislation and
provided them with relevant resources.

Before joining Small Business Majority, Latavia worked at American University’s Legal Clinic, where she performed client intakes and connected them with local resources. Previously, Latavia interned at several organizations in Washington, D.C. and Colorado, including the Wilson Center’s Mexico Institute, El Centro AMISTAD and the Central American Resource Center. Latavia is certified in English/Spanish translation.

Lendistry is a minority-owned and technology-enabled small business and commercial real estate lender. Certified by the United States Department of Treasury as a CDFI and a Community Development Entity (CDE), and a member of the Federal Home Loan Bank of San Francisco, Lendistry can secure key sources of long-term and low-cost capital such as the New Markets Tax Credit, CDFI Bond Fund, and loan guarantees. Lendistry and its nonprofit partner organization, The Center by Lendistry, supports small business owners because when locally-owned businesses grow, their communities thrive with them.