In this five-part series, we will cover:
Part 1: Understanding Consumer Behavior
Date: June 1, 2023 @ 10:00 AM
Description: Understanding your target market and what drives their purchasing decisions is essential for any small business owner. In this session, we'll teach you how to read and analyze consumer behavior to identify patterns and trends to help you make informed decisions about your inventory, marketing strategy, and more.
Part 2: Understanding your Target Market
Date: June 15, 2023 @ 10:00 AM
Description: How you develop your displays and showcase the benefits and features of your products is directly related to your understanding of your target market. In this webinar, we'll help you create a persona of your target market and identify customer needs.
Part 3: Introduction to Visual Merchandising
Date: June 29, 2023 @ 10:00 AM
Description: Creating an attractive display is crucial for catching the attention of potential customers. In this session, we will teach you how to use color, storytelling, symmetry, and other visual elements to create a cohesive, inviting display that draws people in. Additionally, we will discuss how having a good understanding of your inventory can help you make informed business decisions, optimize your operations, maximize your inventory and increase your profits through effective visual merchandising.
Part 4: Sketching your Visual Merchandising Set-up, Tables, and Layouts
Date: July 13, 2023 @ 10:00 AM
Description: Now that you've learned the basics of consumer behavior, target market, and visual merchandising, it's time to put your knowledge into action by creating effective displays that attract customers and increase sales. In this webinar, we'll teach you how to sketch and design floor layouts, table displays, and planograms that effectively showcase your products and tell a story to your customers while also maximizing your inventory and space.
Part 5: In-Person Pop-Up Event -- Show off your skills!
Date: July 29, 2023 @ 10:00 AM
Location: The Enterprise Building, 320 N E St, San Bernardino, CA 92401
Description: This will be an in-person pop-up event to put what you have learned to the test. This is your chance to learn how to showcase your brand and stand out from the competition. You will receive live feedback on your merchandising setup, and the best display will win a cash prize presented by Assembly Majority Leader Eloise Gómez Reyes. In order to qualify for the cash prize, you must participate in all four webinar sessions.