Event Details

This will be an in-person pop-up event to put what you have learned to the test. This is your chance to learn how to showcase your brand and stand out from the competition. You will receive live feedback on your merchandising setup, and the best display will win a cash prize presented by Assembly Majority Leader Eloise Gómez Reyes. In order to qualify for the cash prize, you must participate in all four webinar sessions.


  • Jessica Anguiano (Southern California Outreach Manager at Small Business Majority)

    Jessica Anguiano

    Southern California Outreach Manager at Small Business Majority


    Jessica manages Small Business Majority's outreach efforts in the Southern California region. She brings over five years of experience working as a business consultant to small business owners.

    Before Small Business Majority, Jessica served as the Coronavirus Aid, Relief, and Economic Security (CARES) Project Director for two Women's Business Centers, directing the day-to-day operations and overseeing CARES portfolios. In this role, she helped entrepreneurs develop start-up business plans, build social media marketing, and assisted with general business navigation throughout the pandemic. She recently became a board member at Women Strengthening Women, where she will be help provide resources to women in the region and foster a pathway to entrepreneurship and financial independence.

    Previously, she worked behind the scenes in big chain retailers, leading teams with visual merchandising, assisting with remodeling stores, analyzing consumer behavior reports, and working with oversea vendors. With a master's degree in International Business and marketing background, Jessica has also taught college-level business and consumer behavior courses. She's also fluent in Spanish.

    Gerente de Alcance Comunitario en el sur de California

    Jessica administra los esfuerzos de alcance comunitario de Small Business Majority en la región del sur de California. Ella tiene más de cinco años de experiencia trabajando como consultora de negocios, ayudando a propietarios de pequeñas empresas.

    Antes de unirse a Small Business Majority, Jessica se desempeñó como la Directora de Proyectos de la Ley de Ayuda, Alivio y Seguridad Económica de Coronavirus (CARES por sus siglas en Inglés) en dos Centros de Negocios para Mujeres, dirigiendo las operaciones diarias y supervisando los portafolios de CARES. En este puesto, ella ayudó a propietarios de pequeñas empresas a crear planes comerciales, construir planes de mercadeo en redes sociales, y asistió con la navegación comercial general durante la pandemia. Ella recientemente se convirtió en miembro de la junta de Women Strengthening Women, donde ayudará a proporcionar recursos para las mujeres de la región y fomentará un camino hacia el espíritu empresarial y la independencia financiera.

    Anteriormente, ella trabajó en grandes cadenas, liderando equipos con mercadeo visual, ayudando con la remodelación de tiendas, analizando reportes de comportamiento del consumidor, y trabajando con proveedores en el extranjero. Con una Maestría en Negocios Internacionales y experiencia en marketing, Jessica también se desempeñó como profesora, enseñando cursos en negocios y del comportamiento del consumidor a nivel universitario. Jessica también habla Español.

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  • Eloise Gómez Reyes (Assembly Majority Leader at California State Assembly)

    Eloise Gómez Reyes

    Assembly Majority Leader at California State Assembly


    In 2016, Eloise Gómez Reyes was sworn in as a California State Assemblymember. She serves on the Aging and Long-Term Care Committee, Budget Committee, Judiciary Committee, Utilities and Energy Committee, Legislative Ethics Committee, and Budget Committee on Education.

    Upon being sworn into her first term Eloise was named co-chair to the Legislative Ethics Committee. In the second year of her first term, she was appointed Assistant Majority Whip - a leadership position that ensures that legislative floor session operates efficiently.

    In 2018, in response to growing concerns regarding the workplace culture in the Legislature Eloise was appointed to the Subcommittee on Sexual Harassment Prevention and Response which produced recommendations to improve workplace protections for Legislative employees and others that interact with the Legislature, through the creation of the independent oversight entity, the Workplace Conduct Unit was created to investigate and make recommendations on workplace harassment claims.

    In her first two terms, Eloise championed bills and issues that increase equity and inclusion in vulnerable communities throughout the state. These efforts include AB 2147 which led a national conversation on second chances for inmate firefighters giving them a pathway to expunge their records and pursue a career in firefighting.

    In response to the Covid-19 pandemic, Eloise introduced AB 685, which requires businesses to notify their employees if they have been exposed to Covid-19 and report that information to public health authorities.

    Eloise, a proud daughter of immigrants, has been a champion for her community throughout her career. The lack of access to quality legal services in her community led her to become the first Latina to open her own law firm in the Inland Empire in order to provide necessary representation to her community.

    Eloise graduated from Colton High School and received her A.A. from San Bernardino Valley College. She received her Bachelors of Science degree at the University of Southern California and then Eloise went on to earn her law degree from Loyola Law School.

    On December 7, 2020, Assemblymember Eloise Gómez Reyes was appointed as Majority Leader of the California State Assembly, becoming the first Latina and only the fourth woman to hold the position.

    Eloise is honored to serve the constituents of the 50th Assembly District for her third term and is committed to working with her community to build a better quality of life for all residents of the Inland Empire. The district includes the communities of Fontana, Rancho Cucamonga, Colton, Loma Linda, Bloomington, Redlands, Ontario, San Bernardino, and Rialto.

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  • Edward Ornelas, Jr. (President & CEO of Inland Empire Regional Chamber of Commerce)

    Edward Ornelas, Jr.

    President & CEO of Inland Empire Regional Chamber of Commerce


    To learn about membership engagement opportunities with the Inland Empire Regional Chamber of Commerce schedule a call with Edward directly at https://calendly.com/edwardornelasjr/meeting

    Connect with Edward on Linkedin: https://www.linkedin.com/in/edwardornelasjr/

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5 Part Training Series

In this five-part series, we will cover:

Part 1: Understanding Consumer Behavior


Date: June 1, 2023 @ 10:00 AM

Description:  Understanding your target market and what drives their purchasing decisions is essential for any small business owner.  In this session, we'll teach you how to read and analyze consumer behavior to identify patterns and trends to help you make informed decisions about your inventory, marketing strategy, and more.

Part 2: Understanding your Target Market


Date: June 15, 2023 @ 10:00 AM

Description: How you develop your displays and showcase the benefits and features of your products is directly related to your understanding of your target market. In this webinar, we'll help you create a persona of your target market and identify customer needs.

Part 3: Introduction to Visual Merchandising


Date: June 29, 2023 @ 10:00 AM

Description: Creating an attractive display is crucial for catching the attention of potential customers. In this session, we will teach you how to use color, storytelling, symmetry, and other visual elements to create a cohesive, inviting display that draws people in. Additionally, we will discuss how having a good understanding of your inventory can help you make informed business decisions, optimize your operations, maximize your inventory and increase your profits through effective visual merchandising.

Part 4: Sketching your Visual Merchandising Set-up, Tables, and Layouts


Date: July 13, 2023 @ 10:00 AM

Description:  Now that you've learned the basics of consumer behavior, target market, and visual merchandising, it's time to put your knowledge into action by creating effective displays that attract customers and increase sales. In this webinar, we'll teach you how to sketch and design floor layouts, table displays, and planograms that effectively showcase your products and tell a story to your customers while also maximizing your inventory and space.

Part 5: In-Person Pop-Up Event -- Show off your skills!


Date: July 29, 2023 @ 10:00 AM

Location: The Enterprise Building, 320 N E St, San Bernardino, CA 92401

Description:  This will be an in-person pop-up event to put what you have learned to the test. This is your chance to learn how to showcase your brand and stand out from the competition. You will receive live feedback on your merchandising setup, and the best display will win a cash prize presented by Assembly Majority Leader Eloise Gómez Reyes. In order to qualify for the cash prize, you must participate in all four webinar sessions. 


Discover and connect with other attendees.


Table-top Vendor
Standard Price Complimentary
Standard Price Complimentary


The Enterprise Building

320 N E Street
San Bernardino, California

If you have any questions please contact Edward Ornelas, Jr.

Contact Organizer

+1 9095758352

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