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Introduction
Opening Remarks from WRCOG Chairman Kevin Bash
  • Kevin Bash (Mayor at City of Norco)

    Kevin Bash

    Mayor at City of Norco

    Kevin Bash, a Norco resident for more than 50 years, brings a diverse range of skills and perspectives to his leadership role on the Norco City Council. Mayor Bash, who was first elected to the City Council in 2009, previously served on the City’s Parks & Recreation Commission (1998-2008) and Historic Preservation Commission (2008-2009).

    “My dad brought us to Norco because he wanted his sons to have a childhood in a rural setting,” reports Mayor Bash, a member of an entrepreneurial family. The Mayor operates two local businesses, Bash’s Stables and his family’s Town & Country Day School, which has educated several generations of Norco children. “We are a family of small businesspeople, and I firmly believe that the greatest preparation one can have for public office is the challenge of meeting a payroll week after week, good times and bad,” says the Mayor.

    Mr. Bash holds a B.A. from the University of California, Riverside, and a Master of Fine Arts from the University of California, San Diego. He has worked as a professional actor for much of his life, appearing in stage productions throughout the world, hundreds of commercials and television series. He is a member of the Screen Actors Guild/AFTRA and Actors Equity.

    As a writer, Bash has penned five books about Norco history, as well as novels and screenplays, some inspired by life in Norco. He is regarded as the community’s ex officio City Historian, possessing an encyclopedic knowledge of local history and an extensive collection of historic artifacts. He has an enduring commitment to the future restoration of the Lake Norconian Club Hotel and other local landmarks.

    Currently, Bash represents Norco on the Western Riverside County Regional Conservation Authority (RCA) and Western Riverside Council of Governments (WRCOG). He has served on the Economic Development Advisory Council (EDAC) and sits on the Senior Advisory Committee, Norco Schools Committee, Measure GG Oversight Committee, and United Norconians for Life Over Alcohol and Drugs (UNLOAD), as well as the George Ingalls Veterans Memorial Executive Committee. Bash is also a member of the Board of Directors of Corona Regional Medical Center.

    A steadfast supporter of local veterans, Bash has spearheaded the community’s acclaimed Pearl Harbor Commemoration Day, and founded the Norco Film Festival to honor local history through film. He is a past board member of AYSO and Norco Girls Softball, and was a soccer, basketball and softball coach for many years.

    The Mayor is a member of Norco Kiwanis Club and supports several Norco High School scholarships. An accomplished martial arts instructor, Bash is a Master Teacher of Aikido through Birankai International and a black belt-ranked instructor of Jiu-Jitsu, Kendo and Iaido.

    “I began my journey because of an unfair zoning issue, which prompted involvement in City commissions and committees for more than a decade, ultimately leading to a seat on the City Council,” says Mayor Bash. “My priorities for Norco include attracting and fostering commerce, developing a consistent funding stream for City services without compromising our lifestyle, open space and animal keeping, and supporting programs for seniors and youth,” he says.

    Bash, a three-time recipient of Man of the Year honors, is married to prominent photographer Brigitte Jouxtel. The couple has one grown daughter, Angelique, who has inherited her father’s passion for film.

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Panel Discussion with WRCOG Leadership Team
Bill HigginsRick BishopChris GrayCasey DaileyPrincess HesterTyler Masters
  • Bill Higgins (Executive Director of California Association of Councils of Governments (CALCOG))

    Bill Higgins

    Executive Director of California Association of Councils of Governments (CALCOG)
  • Rick Bishop (Executive Director of Western Riverside Council of Governments (WRCOG))

    Rick Bishop

    Executive Director of Western Riverside Council of Governments (WRCOG)
  • Chris Gray (Director, Transportation & Planning of Western Riverside Council of Governments (WRCOG))

    Chris Gray

    Director, Transportation & Planning of Western Riverside Council of Governments (WRCOG)
  • Casey Dailey (Director of Energy & Environmental Programs at Western Riverside Council of Governments (WRCOG))

    Casey Dailey

    Director of Energy & Environmental Programs at Western Riverside Council of Governments (WRCOG)
  • Princess Hester (Director of Riverside County Habitat Conservation Agency)

    Princess Hester

    Director of Riverside County Habitat Conservation Agency
  • Tyler Masters (Director of Western Community Energy (WCE))

    Tyler Masters

    Director of Western Community Energy (WCE)
Q&A and Closing Remarks