Mark Herbert directs Small Business Majority’s operations throughout California. As Vice President, California, Mark oversees our policy, outreach and development efforts across the state while also directing our work on responsible small business lending issues nationwide. Mark was appointed to the California Small Business & Innovative Startups Recovery Working Group, which will advise and support the small business priorities of the Governor's Jobs and Economic Recovery Task Force.
Previously, Mark served as the organization’s California Director, Project Manager and Outreach Manager in California where he developed strong relationships with small business owners and business organizations across the state. Prior to joining the organization more than seven years ago, he worked for state and federal lawmakers where he directed business operations and built relationships with small business owners and key stakeholders as they pertained to public policy issues. An entrepreneur himself, Mark runs a small consulting business specializing in volunteer management and organizational capacity building. He also serves on the advisory boards for the Northern California Small Business Development Centers network (which oversees a total of 18 SBDCs in California), the Insure the Uninsured Project (ITUP) and on Covered California's Marketing, Outreach and Enrollment Advisory Group. Additionally, he serves on the board of directors for the California Association for Micro Enterprise Opportunity (CAMEO) and TMC Community Capital
Edward is a Los Angeles native, but Inland Empire adopted. Moving from LA to Fontana in 2010, Edward immediately dove head first into the local and regional business community, making a name for himself as someone who 'moves fast' and 'gets things done'.
Reach out to Edward directly:
cell: 909.575.8352 google voice (text or call)
Latavia Pineda manages Small Business Majority’s outreach and education efforts in Southern California.
She develops relationships with small business owners, business organizations and policymakers throughout Los Angeles and the Inland Empire. Latavia is passionate about uplifting the voices of small business owners and advocating for policies and initiatives that promote economic development in the region. Previously, Latavia served as an intern with Small Business Majority’s Engagement Team, where she interviewed small business owners regarding their experiences with COVID-19 funding legislation and
provided them with relevant resources.
Before joining Small Business Majority, Latavia worked at American University’s Legal Clinic, where she performed client intakes and connected them with local resources. Previously, Latavia interned at several organizations in Washington, D.C. and Colorado, including the Wilson Center’s Mexico Institute, El Centro AMISTAD and the Central American Resource Center. Latavia is certified in English/Spanish translation.