Event Details

Leveraging the power of presentation

๏ปฟto boost your small business to the next level


We understand that participating in pop-up events can be overwhelming and challenging for the independent business owner, but with the right techniques, you can turn these events into successful sales and marketing opportunities that can help you transition your side hustle into a full-time job.


This five-part series hosted by Small Business Majority and the Inland Empire Chamber of Commerce is designed to equip small business owners with the knowledge and skills needed to identify their target market, display products in a way that tells a story, and connect with customers to increase sales. There will be four webinar sessions plus a final in-person pop-up event with Assembly Majority Leader Eloise Gรณmez Reyes to test what you have learned.


This is your chance to learn how to showcase your brand and stand out from the competition. You will receive live feedback on your merchandising setup, and the best display will win a cash prize. In order to qualify for the cash prize, you must participate in all four webinar sessions.

Speakers

  • Jessica Anguiano (Southern California Outreach Manager at Small Business Majority)

    Jessica Anguiano

    Southern California Outreach Manager at Small Business Majority

    https://smallbusinessmajority.org/

    Jessica manages Small Business Majority's outreach efforts in the Southern California region. She brings over five years of experience working as a business consultant to small business owners.

    Before Small Business Majority, Jessica served as the Coronavirus Aid, Relief, and Economic Security (CARES) Project Director for two Women's Business Centers, directing the day-to-day operations and overseeing CARES portfolios. In this role, she helped entrepreneurs develop start-up business plans, build social media marketing, and assisted with general business navigation throughout the pandemic. She recently became a board member at Women Strengthening Women, where she will be help provide resources to women in the region and foster a pathway to entrepreneurship and financial independence.

    Previously, she worked behind the scenes in big chain retailers, leading teams with visual merchandising, assisting with remodeling stores, analyzing consumer behavior reports, and working with oversea vendors. With a master's degree in International Business and marketing background, Jessica has also taught college-level business and consumer behavior courses. She's also fluent in Spanish.


    Gerente de Alcance Comunitario en el sur de California

    Jessica administra los esfuerzos de alcance comunitario de Small Business Majority en la región del sur de California. Ella tiene más de cinco años de experiencia trabajando como consultora de negocios, ayudando a propietarios de pequeñas empresas.

    Antes de unirse a Small Business Majority, Jessica se desempeñó como la Directora de Proyectos de la Ley de Ayuda, Alivio y Seguridad Económica de Coronavirus (CARES por sus siglas en Inglés) en dos Centros de Negocios para Mujeres, dirigiendo las operaciones diarias y supervisando los portafolios de CARES. En este puesto, ella ayudó a propietarios de pequeñas empresas a crear planes comerciales, construir planes de mercadeo en redes sociales, y asistió con la navegación comercial general durante la pandemia. Ella recientemente se convirtió en miembro de la junta de Women Strengthening Women, donde ayudará a proporcionar recursos para las mujeres de la región y fomentará un camino hacia el espíritu empresarial y la independencia financiera.

    Anteriormente, ella trabajó en grandes cadenas, liderando equipos con mercadeo visual, ayudando con la remodelación de tiendas, analizando reportes de comportamiento del consumidor, y trabajando con proveedores en el extranjero. Con una Maestría en Negocios Internacionales y experiencia en marketing, Jessica también se desempeñó como profesora, enseñando cursos en negocios y del comportamiento del consumidor a nivel universitario. Jessica también habla Español.

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  • Edward Ornelas, Jr. (President & CEO of Inland Empire Regional Chamber of Commerce)

    Edward Ornelas, Jr.

    President & CEO of Inland Empire Regional Chamber of Commerce

    https://www.iechamber.org

    To learn about membership engagement opportunities with the Inland Empire Regional Chamber of Commerce schedule a call with Edward directly at https://calendly.com/edwardornelasjr/meeting

    Connect with Edward on Linkedin: https://www.linkedin.com/in/edwardornelasjr/

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5 Part Training Series

In this five-part series, we will cover:


Part 1: Understanding Consumer Behavior

REGISTER

Date: June 1, 2023 @ 10:00 AM

Description:  Understanding your target market and what drives their purchasing decisions is essential for any small business owner.  In this session, we'll teach you how to read and analyze consumer behavior to identify patterns and trends to help you make informed decisions about your inventory, marketing strategy, and more.


Part 2: Understanding your Target Market

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Date: June 15, 2023 @ 10:00 AM

Description: How you develop your displays and showcase the benefits and features of your products is directly related to your understanding of your target market. In this webinar, we'll help you create a persona of your target market and identify customer needs.


Part 3: Introduction to Visual Merchandising

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Date: June 29, 2023 @ 10:00 AM

Description: Creating an attractive display is crucial for catching the attention of potential customers. In this session, we will teach you how to use color, storytelling, symmetry, and other visual elements to create a cohesive, inviting display that draws people in. Additionally, we will discuss how having a good understanding of your inventory can help you make informed business decisions, optimize your operations, maximize your inventory and increase your profits through effective visual merchandising.


Part 4: Sketching your Visual Merchandising Set-up, Tables, and Layouts

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Date: July 13, 2023 @ 10:00 AM

Description:  Now that you've learned the basics of consumer behavior, target market, and visual merchandising, it's time to put your knowledge into action by creating effective displays that attract customers and increase sales. In this webinar, we'll teach you how to sketch and design floor layouts, table displays, and planograms that effectively showcase your products and tell a story to your customers while also maximizing your inventory and space.


Part 5: In-Person Pop-Up Event -- Show off your skills!

REGISTER

Date: July 29, 2023 @ 10:00 AM

Location: The Enterprise Building, 320 N E St, San Bernardino, CA 92401

Description:  This will be an in-person pop-up event to put what you have learned to the test. This is your chance to learn how to showcase your brand and stand out from the competition. You will receive live feedback on your merchandising setup, and the best display will win a cash prize presented by Assembly Majority Leader Eloise Gรณmez Reyes. In order to qualify for the cash prize, you must participate in all four webinar sessions. 

Community

Connect with 19 people attending this event

Tickets

Visualize Success Virtual Pass

This is a virtual event.

Standard Price Complimentary